This year's National Red Ribbon Week theme is Life Is Your Journey, Travel Drug Free.
The purpose of the Red Ribbon Campaign is to present a visible commitment to a safe, healthy and drug-free lifestyle. The campaign is designed to accomplish the following:
- to create awareness concerning the problems related to the use of tobacco, alcohol and other drugs
- to support the decision to live a healthy, drug-free lifestyle
Red Ribbon Week began in 1988 in honor of DEA (Drug Enforcement Administration) Agent Enrique "Kiki" Camarena, who was kidnapped and killed in Mexico in February of 1985. Agent Camarena, then 37, had uncovered a multi-billion dollar drug scam in which he suspected officers of the Mexican Army, police forces and government. As he left his office one day, five men appeared at his side and kidnapped him. His body was found one month later in a shallow grave; he had been tortured and beaten.
The first Red Ribbon Week was proclaimed in 1988 by the U.S. Congress in support of Agent Camarena and the cause he gave his life for - combating drugs. The week is marked by the wearing of a red ribbon to send the message: Live drug-free!
SADD chapters are encouraged to celebrate Red Ribbon Week to symbolize their commitment to a healthy, drug-free lifestyle and to create awareness of the problems related to the use of tobacco, alcohol, and other drugs. To view the 2018 Red Ribbon Planning Guide, please click here.
Red Ribbon Week will take place October 23-31, 2018.